KNOWLEDGE AND SUPPORT FOR HOME BAKERS AND BUSINESS OWNERS

THE premier membership for home bakers & cake-prenuers

A safe place to grow your creativity & business skills and get the support you need!

Learn more practical skills & gain more business knowledge

Take control: get MORE tasty customers & bake MORE money!

What members say about my coaching

“The course has given me the fundamental tools to get my business up and running with confidence ”

Rachel White - Bears Bakes

I’m not the most confident of people, but this has improved since joining the membership. I am starting to get noticed and things can only go up from here! I joined the business foundations course because I just didn’t know where to start! I can bake and decorate well, but the business side was a complete minefield. My pricing was off, I didn’t have a Facebook business page to advertise from and the whole process daunted me so much. I knew that by joining the programme I could learn so much more. It has given me the fundamental tools to get my business up and running with confidence and at my pace. Everyone was in the same boat, so we were all so supportive of each other. No question was too silly and it really felt like we had a family feel. Sarah has been a fantastic mentor; I really appreciate her straight-to-the-point attitude and am so glad to have found her. Since taking part in the programme, my confidence to approach people via social media has gone from non-existent to “go for it”. I now know my worth and would feel happy to increase my prices as and when I need to. I have also realised that to be successful, perseverance is key. If you are thinking about joining Sarah Thomas Cake Academy, just do it! The feeling of knowing you have all bases covered is the best. Everything you need to know is included and will set you up to have a successful business, but you must remember that your hard work on top of it is what will make the difference. I honestly can’t thank Sarah enough for her words of encouragement from the moment I signed up. I’m not the most outspoken and confident of people, but this has improved - I am starting to get noticed and things can only go up from here!

Course curriculum

  • 1

    WELCOME

    • Welcome to your Membership

    • Walk through the membership

    • Discount codes

    • Bigger, better - *NEW* Membership 10.10.22

    • January 2023 Business planning session

    • Membership Terms
  • 2

    2024 Planning with Sarah

    • 2024 Planning
  • 3

    B.A.S.I.C.S. sessions

    • B.A.S.I.C.S. Business Blueprint

    • 1.Build: Mindset & your vision for success 10th Nov 22

    • 2. Build: Ideal Customer

    • 3. Build: Product choice - Niche

    • 4. Build: Getting started!

    • EHO Inspection & Preparation (Part 1)

    • EHO Inspection Extra on Allergens (Part 2)

    • EHO Inspection SFBB Pack (Part 3)

    • HMRC Registration Prep (Part 1)

    • HMRC Registration (Part 2) & form walk through

    • 5. Build: What's in a name?

    • 6. Other legalities

    • 7. Branding Basics

    • 8. Marketing Basics

    • 9. Photography Basics

    • 10. Orders & Records

    • 11. Planning & time management

    • 12. Terms & Conditions

    • 13. Pricing

    • 14. SOPs and Health & Safety

    • 15. Intentions: Planning and vision recap

    • 16. Customer care and complaints

    • 17. Consistency

    • 18. Business Growth & Scaling

    • 1.2 Vision for Success

    • 2.2 Ideal Customer

    • 3.2 Choosing your Niche

    • 4.2 Getting Started - registrations

    • 5.2 Food Hygiene & EHO

    • 6.2 Business name - why is it so important?

    • 7.2 Legalities

    • 9.2 Photography
  • 4

    Canva

    • Canva Walkthrough 20th March 2023

    • How to use Canva with Dawn Baxter

    • Create a wedding guide in Canva with Sharon Burchall

    • Add a sign up box in Wix for guide with Sharon Burchall (2)
  • 5

    Group coaches/experts

    • Mindset: Self doubt into confidence - Brooke Bownes

    • Facebook Pages with Zoe McKeown (Attract)

    • Branding With Alison Boote 2023

    • Messaging Masterclass with Jo Soley

    • Websites with Lisa Rees

    • Intentions & Mindset with Brooke Bownes

    • SEO with Lisa Rees 20.2.24

    • Branding MC with Alison Boote 2024

    • Photography: Taking photos of cakes with Amanda Hutchinson

    • Visibility with Brooke Bownes

    • Designing your New Logo with Alison Boote
  • 6

    Business Documents

    • Terms & Conditions Template 1

    • Terms & Conditions Template 2

    • Wedding consultation

    • Wedding delivery
  • 7

    Chats & Business advice with Sarah

    • Bridebook 2025 report - how things are changing in the Industry

    • How are couples planning weddings 2024 (Bridebook report) with Sarah Thomas

    • Facebook banners & bios - Maximise your real estate

    • Recession resistant ideas

    • Social Media posts

    • Dealing with complaints

    • Different sugarpastes for sugarcraft - 12th October 2021

    • Cake collections & deliveries

    • Inspiration for cakes

    • 14th September 2021 - Chat

    • Mindset

    • It's OK to say no

    • No pre-collection photo (& more!)

    • Chat (I'm on holiday!) - 10th August 2021

    • Carol & Karen - 3rd August 2021

    • Cakes and hot weather

    • Publicity - Getting PR

    • Order details

    • Money Mindset

    • Allergens & Labelling

    • Flower Cutters

    • Flowers on Cakes

    • Freezing Food

    • E171 & chat

    • SWOT Analysis with Sarah Thomas

    • ICO (Information Commissioners Office - data 30th Sept 2021)

    • Email list intro

    • Flyers: are they worth it?

    • Why you need a website (Dec 22)
  • 8

    GUEST BUSINESS SPEAKERS

    • Creating a Google Maps profile with Sarah Carter

    • Work life balance with Carla Shohet

    • Instagram with Inge Hunter

    • Instagram with Lara Badiali

    • Sell with Swagger - Dana Stevens

    • Bizology "Life Path Number" with Joanna Soley

    • Bizology "Personal Year" with Jo Soley

    • Petra Fiel: Shy to Shine

    • Remove overwhelm & move past procrastination with Ali Tait

    • Declutter your Space with Heather Tingle

    • HMRC Walkthrough 2022 with Hazel Bell

    • Social Media scheduling tools with Dana Stevens

    • How to beat self sabotage with Brooke Bownes

    • Bake Diary walkthrough - Clayton Lloyd

    • Customer converting websites with Lisa Rees

    • Turn Customers into Raving Fans with Helen Dewdney

    • Sleep tips & strategies with Tracey Allport

    • Creating content that creates sales with Jenna Farmer

    • 90 Instagram posts in 90 minutes with Lara Badalli

    • Propel your visibility with Yvonne Phillips

    • Building your Etsy Shop with Sarah-Jane Lewis

    • LinkedIn walkthrough with Jane Budrey

    • Bake Dairy Number 2 with Clayton Lloyd (2024)
  • 9

    GUEST TUTORIALS

    • Icelandic Poppy Class Live Video Tutorial

    • Sidney Galpern Isomalt - Hummingbird Garden

    • Modelling Faces with Christina Georgiou

    • Pom pom dahlia - Zee Chik

    • Halloween Wobbly Cat with Georgie Godbold

    • Terrys Chocolate Orange Reindeer with Chelle Holmes

    • Christmas Mouse with Vicky Teather

    • Miniature Succulents with Sarah Bray

    • Easter bunnies with Georgie Godbold

    • Dusting and modelling with Christina Georgiou

    • Male & Female Faces with Vicky Teather

    • Isomalt Carousel with Sidney Galpern (1)

    • Isomalt Carousel with Sidney Galpern (2)

    • Isomalt Carousel with Sidney Galpern (3)
  • 10

    Monthly Members Skills Takeovers!

    • Rainbow Numbers with Carol Sharland

    • Airbrushing with Sarah Carter

    • Wired Sunflower with Karen Pritchard

    • Dog Roses with Tracey West

    • Parkin and Bonfire Toffee with Cheryl Sidaway

    • Honesty Seed Pods with Karen Fieldhouse

    • Sizzix Sidekick machine and easy flowers with Sheree Queen

    • Glitter tier with Karen Pritchard

    • Charcuterie board rosettes with Priscilla Chavez

    • Edible moss & mushrooms with Tracey West

    • Chocolate Santa Tummies (Part 1) with Karen Pritchard

    • Chocolate Santa Tummies (Part 2) Karen Pritchard

    • Pine needles with Kez Town

    • Cake Pops with Ausra
  • 11

    Buttercream Skills

    • Prep & buttercream cake

    • Pink Buttercream Cake 4th June 2021

    • Buttercream Flower piping

    • Autumnal BC cake

    • Unicorn rainbow swirl cupcakes

    • Rainbow stripe cake Part 1

    • Rainbow stripe cake Part 2
  • 12

    Chocolate

    • Hot Choc Bombs & Tempering

    • Valentine Choc Roses Part 1

    • Valentine Choc Roses Part 2

    • White chocolate Valentine boxes
  • 13

    Royal Icing

    • Stencilling on Cakes (13.5.21)

    • Time lapse completion

    • Valentine Cookies (6.1.22)

    • Basic piping

    • Easter Cookies (2022)
  • 14

    Sugar Flowers

    • Arum/Calla Lily

    • Baby's breath

    • Peony (closed)

    • Sweet Pea

    • Hand Formed roses

    • Anemone

    • Rose

    • Red rose

    • Rose leaves

    • Rose Spray Part 1: The Roses

    • Rose Spray Part 2: The leaves & taping the spray

    • Eucalyptus Stem

    • Ivy & Berries

    • Freesia

    • Calla lily Sept 2022

    • Anemone (purple) Sept 2022
  • 15

    Sugarpaste

    • Cover a cake

    • Sharp edge (dummy)

    • Poppy Cake

    • Jubilee Cupcakes

    • Christmas Cartoon/Comic style cake
  • 16

    Miscellaneous Sugarcraft

    • Cake Lace Part 1

    • Cake Lace Part 2

    • Adding Silver Leaf transfer sheets

    • Balloons with chocolate

    • Golf cake

    • Drip cake

    • Valentine Biscuit cakes / Biscakes
  • 17

    Recipe Section

    • Scones

    • Scone recipe

    • Meringue Kisses

    • Vegan Choc Cake Part 1

    • Vegan Choc Cake Part 2

    • Chocolate Cupcakes
  • 18

    Events Extravaganza! 2nd - 5th July 2021

    • Mini Cakes

    • Cake Boards & Textures
  • 19

    3 Day Free Build your Home Baking Business 7-9th April 2021

    • Day 1 - Nail your niche

    • Day 1 - Recap

    • Day 2 - Marketing (Social Media)

    • Day 3 - Systems

    • Masterclass 12th April 2021

    • Masterclass (# 2 - 13th April 2021)

    • Mindset Interview with Charlotte Carter
  • 20

    Build your Home Baking Business Jan 2022 Facebook

    • Day 1 - 15th Jan 2022

    • Day 2 - 16th Jan 2022

    • Day 3 - 17th Jan 2022 Masterclass
  • 21

    Survive the recession Masterclass 2.11.22

    • Survive the recession MC with Sarah Thomas (FB live) 2.11.22